A nationwide restaurant chain is considering the use of a direct mail piece to reach potential customers.Managers of the company should realize that two disadvantages related to this tactic are: the high cost per contact, and the:
A)limited ability to test executions.
B)lack of creative options.
C)inaccuracy of addresses on mailing lists.
D)consumers' distrust in mailed advertising.

Question

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The Answer of A nationwide restaurant chain is considering the use of a direct mail piece to reach potential customers.Managers of the company should realize that two disadvantages related to this tactic are: the high cost per contact, and the:
A)limited ability to test executions.
B)lack of creative options.
C)inaccuracy of addresses on mailing lists.
D)consumers' distrust in mailed advertising.

A Nationwide Restaurant Chain Is Considering the Use of a Direct