Xercise1, a nationwide fitness center chain, interviews its customers to determine their wants and needs regarding their local center's services, classes, equipment, facilities, business hours, etc.The marketers at Xercise1 are in the process of developing:

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Xercise1 is collecting customer information to better understand their wants and needs, which is the basis for creating a marketing database. This database can be used to tailor marketing efforts and services to specific customers, improving overall satisfaction and retention. The other options (B - external mailing list, C - geo-demographic data source, D - single-source tracking study) do not specifically address the collection of customer information and are not the most appropriate choices for this scenario.

Xercise1, a Nationwide Fitness Center Chain, Interviews Its Customers to Determine