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Sarah's Phone Rings One Evening at Dinnertime

Question 54

Multiple Choice

Sarah's phone rings one evening at dinnertime.A man says he's calling from a nationwide magazine subscription service; and wants to know about Sarah's hobbies and interests, and her reading preferences.He proceeds to tell Sarah about a special deal if she orders three magazines.This type of telemarketing will most likely:


A) provide no information about the company.
B) annoy consumers and alienate them from the company.
C) create a favorable image of the company.
D) promote the company in an cost-effective manner.

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