A suburban country club contacts each member who holds a golf membership to enquire if they would also be interested to purchase a pool membership for the entire family.The country club personnel are using their marketing database for .

Question

Quizplus · Accepted Answer

Cross-selling is the practice of offering customers additional products or services to complement their initial purchase. In this scenario, the country club is offering pool memberships to customers who already hold golf memberships. Therefore, it is an example of cross-selling.

A Suburban Country Club Contacts Each Member Who Holds a Golf