A company wants to sell a window cleaning kit in a 30-minute infomercial.Which of the following would an experienced public relations specialist suggest to the company?
A)Wait till the end of the informercial to provide contact information in order to make a climax.
B)Repeat the phone number and website throughout the broadcast.
C)Spend adequate money and hire a celebrity to attest the effectiveness of the kit.
D)Avoid using consumer testimonials.

Question

Quizplus · Accepted Answer

It is important to repeat the phone number and website throughout the infomercial so that viewers have multiple chances to write it down or remember it for later. Waiting till the end for contact information may cause viewers to miss it or forget it. Celebrity endorsement and consumer testimonials may also be helpful in promoting the product, but repeating the contact information is crucial.

A Company Wants to Sell a Window Cleaning Kit in a 30-Minute