A fast-growing frozen yogurt chain discovers the need to create a proper advertising message that will result in increased sales.In order to do this, it needs to coordinate all of its communications programs with all of its specialists' efforts.At this point in its growth, the company would be wise to hire a .
A)missionary salesperson
B)marcom manager
C)list enhancer
D)functional specialist

Question

Quizplus · Accepted Answer

A marcom manager (short for marketing communications manager) is responsible for coordinating all the company's marketing communication programs with its specialists' efforts. They would be able to ensure that there is a cohesive message being communicated to consumers and would be able to create an effective advertising message that results in increased sales.

A Fast-Growing Frozen Yogurt Chain Discovers the Need to Create