Verdure Systems, an electronics company, sells a finance and payroll application to a corporate buyer.In addition to the software; Verdure offers to install the hardware required to run, install, and maintain the software.It will also train the employees on the usage of the software, and provide engineers to fix any problem that may arise in the software.In this way, Verdure manages to eliminate the buyer's worries related to the software package.In this scenario, Verdure is involved in .
A)system selling
B)frequency marketing
C)cross selling
D)CPO marketing

Question

Quizplus · Accepted Answer

Verdure is involved in system selling, which involves providing a complete solution to a buyer, including software, hardware, installation, and support services. This approach helps to alleviate the buyer's concerns and creates a more comprehensive solution for the customer.

Verdure Systems, an Electronics Company, Sells a Finance and Payroll