Sales promotion techniques act as an incentive to purchase the brand featuring a promotion,even if another brand:

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Sales promotion techniques, such as discounts or free gifts, can make a product seem more appealing despite having a higher price than a competitor. A lower basic price is a significant factor for most consumers when making a purchase decision, and a sales promotion that reduces the price further can be very effective in enticing customers to buy. Therefore, even if another brand has more market share, offers more variety, or more benefits, a sales promotion that lowers the price can still persuade customers to choose the brand featuring that promotion.

Sales Promotion Techniques Act as an Incentive to Purchase the Brand