A national merchandising company is a major distributor of grocery and beauty products,and uses many tactics to get samples into the hands of consumers.The most popular type of sampling for food and cosmetics products is _________ sampling.

Question

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In-store sampling allows consumers to try the product on the spot and potentially make a purchase. This method is more effective for food and cosmetic products as consumers can experience the taste or feel of the product directly. On-package and mail sampling require consumers to already have purchased or received the product, while door-to-door sampling may not be efficient or cost-effective for a national merchandising company.

A National Merchandising Company Is a Major Distributor of Grocery