A consumer buys a printer for her computer and receives a money-back offer.To get the premium,she has to mail in a form requesting the money back from the manufacturer rather than the retailer.Which of the following consumer-market sales promotion techniques is exemplified here?
A) A rebate
B) A self-liquidating premium
C) Couponing
D) A free premium
Correct Answer:
Verified
Q50: A retailer is trying to target the
Q51: Which of the following is true of
Q52: Sales promotion techniques act as an incentive
Q53: Which is a reason for growth in
Q54: The marketers at Kraft are considering a
Q56: Increasingly,in-store demonstrators giving samples are also:
A) explaining the
Q57: Businesses like to promote their products with
Q58: The precision shopper is demanding greater _across
Q59: A distinguishing feature of a self-liquidating premium
Q60: A(n) _ entitles a buyer to a designated reduction
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