As a media class, television has many advantages.Narrowcasting is an example of which of the following advantages of television?

Question

Quizplus · Accepted Answer

Narrowcasting refers to the ability of television to reach a highly targeted and specific audience. This is an example of audience selectivity, which is one of the main advantages of television as a media class. Cost-per-contact refers to the cost of reaching each member of the audience, repetition of ads refers to how often an ad is shown, and long-lasting message refers to the ability of an ad to stay in the audience's memory over time. While these are all advantages of television, they are not examples of narrowcasting.

As a Media Class, Television Has Many Advantages