When comparing the cost of radio and television advertising, which of the following is true?

Question

Quizplus · Accepted Answer

Radio typically offers a lower absolute cost than television advertising, making it a more affordable option for businesses with limited budgets. While television may provide a lower cost-per-contact, the overall cost of production and airtime can be substantially higher. Additionally, unexpected production costs are more common with television advertising, as the visual aspect requires more resources and planning than radio. Option A is incorrect as it suggests that radio has a greater risk of unexpected production costs, which is not true. Option B is incorrect as it implies that television advertising is more cost-effective than radio advertising, which is not necessarily the case. Option D is incorrect as it is a generalization and not specific to radio and television advertising.

When Comparing the Cost of Radio and Television Advertising, Which