A new animated comedy show, American Family, is being broadcast in Houston.A potential advertiser wants to know how popular the show is in Houston, as well as across the U.S.Research indicates that the show is being watched by 16,400,000 people nationwide.It also indicates that the show is being watched by 759,000 households each week in Houston's bigcity market, which has 3,300,000 households with televisions.What is the program rating for American Family within the Houston market?

Question

A new animated comedy show, American Family, is being broadcast in Houston.A potential advertiser wants to know how popular the show is in Houston, as well as across the U.S.Research indicates that the show is being watched by 16,400,000 people nationwide.It also indicates that the show is being watched by 759,000 households each week in Houston's big­city market, which has 3,300,000 households with televisions.What is the program rating for American Family within the Houston market?

Quizplus · Accepted Answer

The program rating is the percentage of households with televisions that are watching the show. In Houston, there are 3,300,000 households with televisions, and 759,000 of them are watching American Family. So, the program rating is 759,000 / 3,300,000 * 100 = 23%.

A New Animated Comedy Show, American Family, Is Being Broadcast