Below-the-line promotion is also referred to as ___________.
A) big data
B) calculated media
C) unmeasured media
D) above-the-line promotion

Question

Below-the-line promotion is also referred to as ___________.
A) big data 
B) calculated media 
C) unmeasured media 
D) above-the-line promotion

Quizplus · Accepted Answer

Below-the-line promotion refers to marketing activities that are not directly measurable in terms of their effect on sales or profits, such as sales promotion, direct marketing, and public relations. It is also sometimes referred to as unmeasured media. Big data refers to the large and complex datasets generated by modern digital technologies, while calculated media refers to the use of data and analytics to measure the effectiveness of media campaigns. Above-the-line promotion, on the other hand, refers to traditional mass media advertising, such as TV, radio, and print ads.

Below-The-Line Promotion Is Also Referred to as ___________