Which of the following is most likely to be used for above-the-line promotion?
A) Coupons
B) Blogs
C) Magazines
D) Social networking sites

Question

Which of the following is most likely to be used for above-the-line promotion? 
A) Coupons 
B) Blogs 
C) Magazines 
D) Social networking sites

Quizplus · Accepted Answer

Magazines are a form of mass media and are typically used in above-the-line promotion, along with other media such as television, radio, and newspapers. Coupons are usually part of below-the-line promotion and are targeted at specific customers. Blogs and social networking sites are often used in digital marketing and can be classified as either above or below-the-line promotion depending on the specific strategy used.

Which of the Following Is Most Likely to Be Used