Creativity in ads is required in order to break through ad clutter.
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Q3: According to Gardner,creative people have much less
Q3: Creativity is viewed in the business world
Q4: Gardner's research indicates that a high level
Q6: The thought processes of creative people are
Q7: Successful brands make emotional connections with consumers.
Q9: The creative person appears to strongly desire
Q10: To be creative, a person must rely
Q11: Howard Gardner's selection of seven of the
Q12: The usefulness of creativity in advertising ends
Q13: Great brands don't just get the attention
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