Howard Gardner's selection of seven of the greatest creative minds of the 20th century listed individuals from a variety of advertising and promotional fields.
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Q6: The thought processes of creative people are
Q7: Successful brands make emotional connections with consumers.
Q8: Creativity in ads is required in order
Q9: The creative person appears to strongly desire
Q10: To be creative, a person must rely
Q12: The usefulness of creativity in advertising ends
Q13: Great brands don't just get the attention
Q14: Conflict between management and creatives in an
Q15: Gardner found that despite the passion for
Q16: Those who really understand creativity and the
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