Great brands don't just get the attention of consumers, they make emotional connections with consumers.
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Q8: Creativity in ads is required in order
Q9: The creative person appears to strongly desire
Q10: To be creative, a person must rely
Q11: Howard Gardner's selection of seven of the
Q12: The usefulness of creativity in advertising ends
Q14: Conflict between management and creatives in an
Q15: Gardner found that despite the passion for
Q16: Those who really understand creativity and the
Q17: Gardner's findings indicate that high levels of
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