Those who really understand creativity and the world of advertising know that good ideas can come from anywhere
-the managers, the accountants, even the clients.
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Q11: Howard Gardner's selection of seven of the
Q12: The usefulness of creativity in advertising ends
Q13: Great brands don't just get the attention
Q14: Conflict between management and creatives in an
Q15: Gardner found that despite the passion for
Q17: Gardner's findings indicate that high levels of
Q18: Creatives and account managers in ad agencies
Q19: If you have a "creative" job, that
Q20: According to Howard Gardner, absolute commitment to
Q21: The creative brief provides guidelines for the
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