The first element to appear in an advertising plan is the , and the last element is the .

Question

Quizplus · Accepted Answer

The introduction is typically the first element of an advertising plan, providing a brief overview of the plan's purpose and goals. The evaluation is the final element, which measures the effectiveness of the advertising campaign and determines whether the goals were achieved. The other answer choices are not correct as they do not accurately reflect the typical structure of an advertising plan.

The First Element to Appear in an Advertising Plan Is