An agency's crucial role is to translate the current market and marketing status of a firm and its advertising
objectives into advertising strategy and, ultimately, finished advertisements and IBP materials.

Name: An agency's crucial role is to translate the current market and marketing status of a firm and its advertising objectives into advertising strategy and, ultimately, finished advertisements and IBP materials.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement accurately reflects the role of an agency in the advertising process.

An Agency's Crucial Role Is to Translate the Current Market