It is critically important for an advertiser and agency to align around evaluation criteria upfront.

Question

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It is important for an advertiser and agency to agree on evaluation criteria upfront to ensure goals and expectations are aligned, and to avoid any potential misunderstandings or conflicts later on. Clear and agreed-upon evaluation criteria also help to determine the success of the campaign and provide insights for future campaigns.

It Is Critically Important for an Advertiser and Agency to Align