A young man heads the marketing team for a national electronics retailer.He has before him the task of drafting the ad plan for the company.From a long list of situational factors, which of the following is more likely to be the single most important one for him to consider?

Question

Quizplus · Accepted Answer

Basic demographic trends are the most important situational factor for the young man to consider when drafting the ad plan for the company because they will have a significant impact on the target audience for the company's products.

A Young Man Heads the Marketing Team for a National