An insurance company's researchers spend a lot of time and money trying to understand various agerelated markets, from WWII veterans and baby boomers to the younger generations.Based on their findings, the target markets that are ultimately chosen based on such demographics should be defined in the section of the ad plan.

Question

An insurance company's researchers spend a lot of time and money trying to understand various age­related markets, from WWII veterans and baby boomers to the younger generations.Based on their findings, the target markets that are ultimately chosen based on such demographics should be defined in the section of the ad plan.

Quizplus · Accepted Answer

The situational analysis section of an ad plan should define the target markets based on demographics, as it provides an overview of the current market situation and identifies potential opportunities and threats.

An Insurance Company's Researchers Spend a Lot of Time and Money