Looking ahead to an expanding demand for burial plots as the huge population of baby boomers ages, the owner of a cemetery on the outskirts of a city hires an agency to create a sophisticated ad campaign.In knowing its current users and predicting its future users, the cemetery owner is identifying the factors on the demand side of the sales equation.In the advertising plan, this information
A) should be explained in the industry analysis.
B) can be listed as an objective.
C) should be noted in the market analysis.
D) belongs in the evaluation section.
Correct Answer:
Verified
Q6: Every precaution should be taken to avoid
Q23: What does the objectives section of an
Q25: The many forms of brand promotion that
Q26: Most marketers rely heavily on the expertise
Q27: The account planner at an Indianapolis ad
Q29: It is critically important for an advertiser
Q30: It is at the evaluation stage of
Q31: A young man heads the marketing team
Q32: An agency's crucial role is to translate
Q33: Intentions and expectations for advertising are embodied
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