When considering what is truly wanted from advertising research, the answer depends on whom you ask.If so, which of the following can be generally accepted as true?

Question

Quizplus · Accepted Answer

The account team is responsible for the effectiveness of the advertising campaign, so they want to know if the ad works. The ad agency may want numbers, but this is not always the case. The client may want awards for creativity, but this is not the primary goal of advertising research. The creatives may want account planning, but this is not related to the purpose of research.

When Considering What Is Truly Wanted from Advertising Research, the Answer