Which type of research tries to identify specific cognitive responses that occur during an individual's exposure to a specific ad by having the person jot his or her thoughts down on the spot?

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Thought listing is a type of research method that involves asking individuals to write down their thoughts, reactions, and feelings as they are exposed to advertising stimuli. This type of research is used to identify specific cognitive responses that occur during an individual's exposure to a specific ad. It is often used in conjunction with other research methods such as attitude-change studies and communication tests to gain a more comprehensive understanding of how advertising affects consumers.

Which Type of Research Tries to Identify Specific Cognitive Responses