is a major type of research which usually occurs right before or after the advertisement is finalized to evaluate advertisements and promotions.

Question

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Copy research is used to evaluate the effectiveness of advertising and marketing messages before or after they have been finalized. This type of research aims to improve the advertising and promotional materials to be more effective in achieving the desired outcomes. It involves studying the language, visuals, and overall content of the advertisement for its ability to capture the attention of the target audience and convey the intended message. Results-oriented research, developmental advertising research, and promotional research are all related types of research, but they focus on different aspects of the advertising process.

Is a Major Type of Research Which Usually Occurs Right