Researchers are trying to determine which advertisements are the most effective for a cereal company that is running a number of commercial spots.After participating, viewers are asked if they saw a cereal commercial during a show; some require further prompting so are asked if they saw a Raisin Bran ad.What are the researchers attempting to determine?

Question

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The researchers are attempting to determine the effectiveness of the cereal company's commercials by measuring the participants' aided and unaided recall of the commercial, specifically whether they remember seeing a cereal or Raisin Bran ad. This will give insight into how well the commercials are resonating with viewers and whether they are memorable enough to be recalled later.

Researchers Are Trying to Determine Which Advertisements Are the Most