An advertising agency develops a humorous advertisement campaign for a client.However, some people at the agency are worried that the audience will not understand the jokes.What type of research can the agency conduct to check if the audience understands the ad?

Question

Quizplus · Accepted Answer

A communication test would be the most appropriate research method to determine if the audience understands the jokes in the advertisement. This type of test would involve showing the advertisement to a group of people and asking them questions to determine their level of comprehension and understanding. This would provide valuable feedback for the agency to make any necessary adjustments to the advertisement if needed. Developmental research, secondary research, and projective techniques would not be as useful in determining if the audience understands the ad.

An Advertising Agency Develops a Humorous Advertisement Campaign for a Client.However