It has been found that, overall, advertising has the greatest impact on sales early in the product life cycle, or soon after a new model or version of the product is released.

Question

Quizplus · Accepted Answer

Advertising is most effective at the introduction and growth stages of the product life cycle, when consumers are first becoming aware of the product and establishing their preferences. As the product becomes more established in the market, the impact of advertising tends to decline.

It Has Been Found That, Overall, Advertising Has the Greatest