Which of the following is an example of cognitive residue, as advertisers would define it?
A) Being unable to recall anything about an ad when a brand name is mentioned to you
B) Having a certain brand name in mind, above all others, and making a point to buy only that brand
C) Vaguely remembering a slogan and a jingle for a product
D) Knowing that you want to buy a product but not being sure why
Correct Answer:
Verified
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