Viewing consumers as social beings allows advertisers to focus on the attitudes they have toward brands, which are much more important than the meanings they associate with brands.

Name: Viewing consumers as social beings allows advertisers to focus on the attitudes they have toward brands, which are much more important than the meanings they associate with brands.
Brand: Quizplus
Rating: 4.7 (61 reviews)

Question

Quizplus · Accepted Answer

Understanding the meanings consumers associate with brands is crucial as it influences their attitudes and behaviors towards those brands.

Viewing Consumers as Social Beings Allows Advertisers to Focus on the Attitudes