Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year.However, several years later, Apple faced stiff competition from Google's Android software and Research in Motion, the maker of the Blackberry.The problem for Apple is that its competition, primarily phones powered by Android operating systems, largely outnumber the iPhone in terms of available options.In the U.S.alone, there are over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone.Americans are now buying more Android phones than iPhones.Experts claim that if the trend continues,
Android will have erased the iPhone's once enormous lead in the high-end smartphone market in a little over a year.Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2) After purchasing a cell phone, Melody states that she should have purchased an iphone rather than the one she purchased because the iphone is more popular and elegant.This is an example of .

Question

Quizplus · Accepted Answer

Melody's statement is an example of cognitive dissonance, which is the psychological discomfort that arises when a person holds two or more conflicting beliefs, attitudes, or values. In this case, Melody may be experiencing cognitive dissonance because she believes that the iPhone is more popular and elegant, but chose a different phone for some reason (such as price or features). To resolve this discomfort, she may rationalize her decision by convincing herself that her current phone is just as good as an iPhone, or she may consider switching to an iPhone to align her beliefs and actions.

Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s