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Scenario 5-4 Torque, a Car Manufacturer, Aims to Make Its Slogan "Burn

Question 87

Multiple Choice

Scenario 5-4
Torque, a car manufacturer, aims to make its slogan "Burn Rubber" known to every individual in a way that they immediately associate it with the firm.The company has created a social media page where almost a thousand fans have registered.However, there are two competitors who advertise the same features as those of Torque's cars.The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque.
-(Scenario 5-4) The people of Benson believe that a person driving a sports car marks success.It is most likely that owning a sports car manufactured by Torque would have .


A) high cultural capital
B) inequality of demand
C) low economies of scale
D) low involvement

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