Scenario 5-4
Torque, a car manufacturer, aims to make its slogan "Burn Rubber" known to every individual in a way that they immediately associate it with the firm.The company has created a social media page where almost a thousand fans have registered.However, there are two competitors who advertise the same features as those of Torque's cars.The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque.
-(Scenario 5-4) Torque has a large number of people who think that they have the best cars in the industry.They think of them whenever they need to buy a car.This is an example of .

Question

Quizplus · Accepted Answer

Brand loyalty refers to the degree of consumer attachment to a particular brand, where consumers prefer one brand over others in the market. In this scenario, Torque has a large number of customers who believe that they manufacture the best cars, indicating brand loyalty.

Scenario 5-4 Torque, a Car Manufacturer, Aims to Make Its Slogan "Burn