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Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve

Question 93

Multiple Choice

Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for
message pads in the home or office.Their recording time is limited to 120 seconds and the devices sell for less than
$20.Voice­It's products are about the size of four credit cards stacked on top of one another and have a life of about a year.The slogan the firm uses on its packaging and advertising is "Don't Write It, Voice­It!"
-(Scenario 5-6) Mark feels that post-its are much more efficient and simpler than Voice-It and that it is more practical and purchases post-its instead of the Voice-It product.This is an example of .


A) a predecisional distortion
B) a habit
C) a variety seeking process
D) cognitive dissonance

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