Scenario 5-4
Torque, a car manufacturer, aims to make its slogan "Burn Rubber" known to every individual in a way that they immediately associate it with the firm.The company has created a social media page where almost a thousand fans have registered.However, there are two competitors who advertise the same features as those of Torque's cars.The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque.
-(Scenario 5-4) A lot of fans have joined Torque's media page.This is an example of a .

Question

Quizplus · Accepted Answer

The fact that almost a thousand fans have registered for Torque's social media page indicates that they have formed a brand community. This means that they are loyal customers who share a common interest and enthusiasm for Torque's cars.

Scenario 5-4 Torque, a Car Manufacturer, Aims to Make Its Slogan "Burn