Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for
message pads in the home or office.Their recording time is limited to 120 seconds and the devices sell for less than
$20.VoiceIt's products are about the size of four credit cards stacked on top of one another and have a life of about a year.The slogan the firm uses on its packaging and advertising is "Don't Write It, VoiceIt!"
-(Scenario 5-6) The management of Voice-It Technologies believes in retaining their customer base and provide customers at their stores attractive offers which will help create brand loyalty and repeat purchases.This is an example of .

Question

Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for
message pads in the home or office.Their recording time is limited to 120 seconds and the devices sell for less than
$20.Voice­It's products are about the size of four credit cards stacked on top of one another and have a life of about a year.The slogan the firm uses on its packaging and advertising is "Don't Write It, Voice­It!"
-(Scenario 5-6) The management of Voice-It Technologies believes in retaining their customer base and provide customers at their stores attractive offers which will help create brand loyalty and repeat purchases.This is an example of .

Quizplus · Accepted Answer

The management of Voice-It Technologies is offering attractive offers to retain their customer base, which is an example of conversion. Conversion refers to the process of converting potential customers into actual customers and retaining them as loyal customers through various marketing efforts. This can include loyalty programs, special offers, and other incentives.

Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve