Scenario 5-3
While grocery shopping, Carol selects items that she regularly buys because she knows they are good and she has used them for years.However, the usual Chucky's Cheddar cheese that she buys is not available and she buys a similar brand of cheese that she hasn't tried but has heard of before.Chucky's cheese being an extremely popular brand has managed to make itself known, and when most of the customers shopping at the store were asked which was the cheese that they bought, most of them stated Chucky's almost immediately.
-(Scenario 5-3) When Carol finds out that Chucky's cheese is not available, she buys another brand of cheese which she hasn't purchased before.As cheese isn't the most important item on her list, she spends very little time picking an alternate brand of cheese.This is an example of .

Question

Quizplus · Accepted Answer

Limited problem solving involves making a purchase decision based on past experiences with a product or by using simple decision-making criteria. In this scenario, Carol is selecting an alternate brand of cheese based on her knowledge of similar products and has spent very little time in making the decision, indicating limited problem solving.

Scenario 5-3 While Grocery Shopping, Carol Selects Items That She Regularly Buys