Scenario 5-3
While grocery shopping, Carol selects items that she regularly buys because she knows they are good and she has used them for years.However, the usual Chucky's Cheddar cheese that she buys is not available and she buys a similar brand of cheese that she hasn't tried but has heard of before.Chucky's cheese being an extremely popular brand has managed to make itself known, and when most of the customers shopping at the store were asked which was the cheese that they bought, most of them stated Chucky's almost immediately.
-(Scenario 5-3) The management of Chucky's cheese had asked all store managers to check with their customers which cheese they preferred and thought was popular.When customers were asked this question, their immediate answer was Chucky's.Chuckys cheese has created a(n) .

Question

Quizplus · Accepted Answer

Chucky's cheese has created an accessibility bonus, which means that it has made itself easily accessible and recognizable to customers, leading to a stronger preference for this brand over others. The fact that customers immediately named Chucky's cheese when asked about popular cheese brands shows that the brand has successfully created an accessibility bonus.

Scenario 5-3 While Grocery Shopping, Carol Selects Items That She Regularly Buys