Scenario 5-3
While grocery shopping, Carol selects items that she regularly buys because she knows they are good and she has used them for years.However, the usual Chucky's Cheddar cheese that she buys is not available and she buys a similar brand of cheese that she hasn't tried but has heard of before.Chucky's cheese being an extremely popular brand has managed to make itself known, and when most of the customers shopping at the store were asked which was the cheese that they bought, most of them stated Chucky's almost immediately.
-(Scenario 5-3) Chucky's cheese tries to get its customers to buy its cheese more than once.This is an example of _____.

Question

Quizplus · Accepted Answer

Chucky's cheese is trying to encourage repeat purchases, which is an example of conversion. Extended problem solving would involve more research and consideration before making a purchase, while low involvement would suggest that the decision to buy Chucky's cheese was not significant enough to consider alternative brands. An accessibility bonus would refer to a benefit customers receive for choosing a particularly convenient option.

Scenario 5-3 While Grocery Shopping, Carol Selects Items That She Regularly Buys