Scenario 3-5Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he finds:
-(Scenario 3-5)Ads of a particular era focused on the product itself,using lots of copy while lacking the real-world context of accurate information.This is a dominant characteristic of the era.

Question

Scenario 3-5Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. Here are some descriptions of the ads that he finds:
-(Scenario 3-5)Ads of a particular era focused on the product itself,using lots of copy while lacking the real-world context of accurate information.This is a dominant characteristic of the      era.

Quizplus · Accepted Answer

The P.T. Barnum Era of advertising is known for focusing heavily on the product itself, often using exaggerated claims and lacking real-world context or accurate information. This era predates the more sophisticated marketing approaches that would develop later, emphasizing sensationalism and attention-grabbing tactics.

Scenario 3-5Jerome Brown Is a Student of Marketing and Advertising