Scenario 2-6
Pink Inc. has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc. with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc. has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm $50,000 per hour for its services.
-(Scenario 2-6)Glamour is an example of a __________.

Question

Scenario 2-6
Pink Inc. has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc. with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc. has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm $50,000 per hour for its services.
-(Scenario 2-6)Glamour is an example of a __________.

Quizplus · Accepted Answer

Glamour is a creative boutique, which is a type of advertising agency that specializes in creative design and messaging. Media specialists focus on media buying and planning, direct marketing agencies specialize in direct response advertising, and digital/interactive agencies specialize in digital and online marketing.

Scenario 2-6 Pink Inc. Has Approached Ripple Effects with the Layout of Layout