Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding?
A) service differentiation
B) channel differentiation
C) image differentiation
D) product differentiation
E) employee differentiation

Question

Quizplus · Accepted Answer

Channel differentiation refers to designing distribution channels that make buying the product easier and more enjoyable for the customer. This includes coverage, expertise, and performance of the distribution medium.

Which of the Following Types of Differentiation Refers to Companies