Since undifferentiated marketing and concentrated marketing each have only one marketing mix, they are essentially the same thing.

Question

Quizplus · Accepted Answer

While undifferentiated marketing and concentrated marketing each focus on one specific target market, they differ in their approach to the marketing mix. Undifferentiated marketing uses a single marketing mix to appeal to a broad, general audience, while concentrated marketing develops a unique marketing mix to reach a more niche market segment.

Since Undifferentiated Marketing and Concentrated Marketing Each Have Only One