Instant breakfast products are promoted as nutritional alternatives to traditional breakfasts for active people on- the- go. The producers of such products have apparently segmented on a lifestyle and/or benefits- sought basis.

Question

Quizplus · Accepted Answer

The statement indicates that the producers of instant breakfast products have segmented their market based on lifestyle and/or benefits sought by active people on-the-go, implying that they have targeted a specific group of consumers with specific needs and preferences.

Instant Breakfast Products Are Promoted as Nutritional Alternatives to Traditional