Undifferentiated marketing tends to be most effective in situations in which competitors are using an active segmentation approach.

Question

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Undifferentiated marketing tries to appeal to the broadest possible market without trying to differentiate between individual segments. This approach may not be effective if competitors are using an active segmentation strategy to better meet the needs of specific segments. In such a scenario, a differentiated or concentrated marketing strategy may be more effective.

Undifferentiated Marketing Tends to Be Most Effective in Situations in Which