Generally, marketers who desire to give their products or brand a "personality" must be prepared to make rather strong, explicit statements in order to be sure that the desired personality is clearly communicated. What practical problems are likely to attend such efforts?

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The Answer of Generally, marketers who desire to give their products or brand a "personality" must be prepared to make rather strong, explicit statements in order to be sure that the desired personality is clearly communicated. What practical problems are likely to attend such efforts?

Generally, Marketers Who Desire to Give Their Products or Brand