Most marketers refuse to use gender as a segmentation variable for fear of an adverse public reaction.

Question

Quizplus · Accepted Answer

Many marketers still use gender as a segmentation variable because it can be an effective way to tailor products, services, and marketing messages to specific segments of the market. However, there is a growing trend towards more inclusive and nuanced approaches due to changing social attitudes and the recognition of gender diversity.

Most Marketers Refuse to Use Gender as a Segmentation Variable